Our Mission

Sochi’s mission is to provide both the yoyo community and the competitive scene with professional products, service, and experience. We’re making the best quality equipment at the best possible prices. Sochi is by yoyoers, for yoyoers.

Our story

This company was founded when Luckey Li realized that he needed better, yet cheaper equipment as a competitor. He’s a 5-time Canadian National Champion, and has also held the international division titles for Europe, Japan, Australia, Taiwan, and the U.S. During the winter season of 2018, Luckey presented the idea of creating his own equipment company to his friend, Josef Chung, and asked if it was a good one or not. The answer was clear, and the company came to fruition. Over the next few months, Luckey worked with factories to find the best quality equipment he could, while keeping trying to keep the costs low. Sochi is a culmination of a strong background in professional level yoyoing and the motivation to provide the community with better equipment. The company has been very positively embraced throughout its existence so far, and for that we are extremely grateful.